About BDBS

About BDBS1

The British Dental Bleaching Society was founded in 2008 to promote safe dental bleaching within the dental profession through training and education. Members of the society benefit from the latest information and current research, continuing support and strategies to ensure they carry out safe and successful dental bleaching for their patients.

James Goolnik

James Goolnik, Chairman


James graduated from King College London in 1992 and went on to complete his MSc studies at Eastman Dental Institute, (London). Past president of the British Academy of Cosmetic Dentistry, incorporating teeth bleaching in most of his cosmetic dentistry. He has written a charity cookbook called “Kick Sugar” with the aim of helping his patients get healthy though changes to their diet. He was involved in the society for four years and is now back as chairman.

Sir Paul Beresford

Sir Paul Beresford

New Zealand Born and Educated.

Dental Education at Otago University

Practiced NHS Dentistry in East London, moved to mixed NHS /Private in Wimbledon. Then fully Private in London West End. Moved to continue fully private in SW London when entered Parliament as MP, but continued part time dental practice.

Political Career. Wandsworth Councillor1978 – 1992 with 9-10 years as Leader. 5 years as MP for the then Croydon Central. Minister in John Major Government. When Boundary Commission altered Croydon Constituencies became MP for Mole Valley in Surrey.

Dr Linda Helene Greenwall

Dr Linda Helene Greenwall , Secretary


Linda graduated from Witwatersrand, South Africa in 1984. Working in general practice, she developed an interest and undertook extensive research in tooth whitening to complete her MSc studies at Guy’s, (London). Since 1993 Linda has ran a successful private multi-disciplinary practice in London, providing specialist restorative and prosthodontic dental care for her patients. Linda’s award winning book Bleaching Techniques in Restorative Dentistry was published in 2001. She also lectures and teaches in the UK and internationally. Linda is a founder member of the society, following 5 years as chair, she now holds the position of secretary.

Dr Mervyn Druian

Dr Mervyn Druian ,Treasurer


Mervyn, together with Ken Spektor runs a thriving practice in London and continues to mentor and teach many young dentists. He became one of the first UK dentists to introduce the practice of placing porcelain veneers in 1985. Since then, his cosmetic and aesthetic work has become world renowned and he frequently lectures and teaches internationally. Mervyn is a member of the American Society of Dental Aesthetics. A founder member, Mervyn has held the position of Chairman and was re-elected as Treasurer for the second time in November 2015.

Diane Rochford

Diane Rochford , Administrator

BSc (Hons)

Diane qualified as a dental hygienist at Guys’ Hospital, London, in March 1996.
She joined Dr. Linda Greenwall’s team in September, 1996 and continues to work as an extended duties dental hygienist in the practice. Since 2008, Diane has been teaching with Dr. Greenwall on her dental bleaching courses in the UK and overseas, before teaching her own one-day theory and hands-on courses specifically for dental hygienists and therapists since 2010. She has been Gold Member of the British Dental Bleaching Society since 2008, taking on the role of administrator in 2014.

Dr Christopher Orr

Dr Christopher Orr

Dr Christopher Orr has been bleaching his patients’ teeth for almost 25 years. He is one of the UK’s most prominent cosmetic and aesthetic restorative dentists, who practices in his multidisciplinary clinic in central London.

He is an Accredited Member and Past President of the British Academy of Cosmetic Dentistry. Through Advanced Dental Seminars, he is the sole lecturer for a one-year course on cosmetic dentistry and aesthetic restorative dentistry for general dentists - the UK’s most popular course programme on the subject with over 2000 dentists completing the programme over the last 20 years. Bleaching has always been at the heart of his training programmes as well as his clinical practice.