About BDBS

About BDBS

The British Dental Bleaching Society was founded in 2008 to promote safe dental bleaching within the dental profession through training and education. Members of the society benefit from the latest information and current research, continuing support and strategies to ensure they carry out safe and successful dental bleaching for their patients.

James Goolnik

James Goolnik, Chairman

BDS, MSc

James graduated from King College London in 1992 and went on to complete his MSc studies at Eastman Dental Institute, (London). Past president of the British Academy of Cosmetic Dentistry, incorporating teeth bleaching in most of his cosmetic dentistry. He has written a charity cookbook called “Kick Sugar” with the aim of helping his patients get healthy though changes to their diet. He was involved in the society for four years and is now back as chairman.

Dr Linda Helene Greenwall

Dr Linda Helene Greenwall , Secretary

BDS (RAND) MGDS RCS MSc MRD RCS FFGDP(UK)

Linda graduated from Witwatersrand, South Africa in 1984. Working in general practice, she developed an interest and undertook extensive research in tooth whitening to complete her MSc studies at Guy’s, (London). Since 1993 Linda has ran a successful private multi-disciplinary practice in London, providing specialist restorative and prosthodontic dental care for her patients. Linda’s award winning book Bleaching Techniques in Restorative Dentistry was published in 2001. She also lectures and teaches in the UK and internationally. Linda is a founder member of the society, following 5 years as chair, she now holds the position of secretary.

Dr Mervyn Druian

Dr Mervyn Druian ,Treasurer

BDS (RAND) D.G.D.P RCS

Mervyn, together with Ken Spektor runs a thriving practice in London and continues to mentor and teach many young dentists. He became one of the first UK dentists to introduce the practice of placing porcelain veneers in 1985. Since then, his cosmetic and aesthetic work has become world renowned and he frequently lectures and teaches internationally. Mervyn is a member of the American Society of Dental Aesthetics. A founder member, Mervyn has held the position of Chairman and was re-elected as Treasurer for the second time in November 2015.

Sir Paul Beresford

Sir Paul Beresford

New Zealand Born and Educated.

Dental Education at Otago University

Practiced NHS Dentistry in East London, moved to mixed NHS /Private in Wimbledon. Then fully Private in London West End. Moved to continue fully private in SW London when entered Parliament as MP, but continued part time dental practice.

Political Career. Wandsworth Councillor1978 – 1992 with 9-10 years as Leader. 5 years as MP for the then Croydon Central. Minister in John Major Government. When Boundary Commission altered Croydon Constituencies became MP for Mole Valley in Surrey.

Dr Christopher Orr

Dr Christopher Orr

Dr Christopher Orr has been bleaching his patients’ teeth for almost 25 years. He is one of the UK’s most prominent cosmetic and aesthetic restorative dentists, who practices in his multidisciplinary clinic in central London.

He is an Accredited Member and Past President of the British Academy of Cosmetic Dentistry. Through Advanced Dental Seminars, he is the sole lecturer for a one-year course on cosmetic dentistry and aesthetic restorative dentistry for general dentists - the UK’s most popular course programme on the subject with over 2000 dentists completing the programme over the last 20 years. Bleaching has always been at the heart of his training programmes as well as his clinical practice.

Megan Fairhall

Megan Fairhall, Committee member

BSc (Hons)

Megan qualified from the University of Portsmouth in 2010 with a BSc (Hons) in Dental Hygiene and Dental Therapy.

Since then, she has had a multifaceted career, working at a Harley Street practice. She has also been running teeth whitening training courses for dental hygienists, dental therapists, and dentists since 2018. Megan has presented at numerous dental conferences both on and offline and even hosted her own podcasts. In 2022, she became a clinical advisory board member for {my}dentist, helping shape their 550 practices in the UK. In addition she now consults for {my}dentist in relation to teeth whitening treatments and training.

All of Megan's career choices aim to reach and inspire as many dental professionals and patients as possible!

Kiri Paul

Kiri Paul , Committee member

After graduating from King's College London in 2021, Kiri now works in private dental practice in London.

Kiri holds a Gold BDBS membership and has a keen special interest in tooth whitening. Maintaining a keen interest in research and dental education has found Kiri working closely with King's College London to modernise and develop the dental curriculum and also producing research centred around dental education that has since been published in the BDJ. Kiri's passion for dentistry extends outside of the clinic into her local communities, spearheading her own charity outreach programs aimed at educating parents and improving child dental health.

Diane Rochford

Diane Rochford , Administrator

BSc (Hons)

Diane qualified as a dental hygienist at Guys’ Hospital, London, in March 1996.
She joined Dr. Linda Greenwall’s team in September, 1996 and continues to work as an extended duties dental hygienist in the practice. Since 2008, Diane has been teaching with Dr. Greenwall on her dental bleaching courses in the UK and overseas, before teaching her own one-day theory and hands-on courses specifically for dental hygienists and therapists since 2010. She has been Gold Member of the British Dental Bleaching Society since 2008, taking on the role of administrator in 2014.

Past Chair's

Zaki Kanaan

Zaki Kanaan

Zaki is a highly experienced and respected implant and cosmetic dentist. He is currently President of the Association of Dental Implantology and a Past President of the British Academy of Cosmetic Dentistry, the first dentist in the UK to have lead these two prestigious organisations. He lectures nationally and internationally on all aspects of cosmetic dentistry with a special interest in dental implants, where he has achieved a Masters Degree from Guy's Hospital in 2001. As a result he teaches on several comprehensive year long implant courses He also has a Diploma in Sedation, a Diploma in Hypnosis, and is a Licenciate of the Faculty of Homeopathy. More recently he has been granted Fellowship of The College of General Dentistry.

Through his expertise in all aspects of tooth whitening, he has been a Key Opinion Leader for Philips Oral Healthcare and is a past Chairman of The British Dental Bleaching Society. He has won numerous awards for his work over the years and was judged by his peers as 'UK Dentist of the Year' at the Dental Awards in 2012 and was awarded the prize for Outstanding Contribution to Private Dentistry at The Private Dentistry Awards in London in 2015. He is a Past President of The London Dental Fellowship and has also appeared on Channel 4's Embarrassing Bodies programme carrying out complex implant treatments.

Zaki works in private practices in the city and in Fulham Palace where he runs K2 Dental with his wife Dominique, also a dentist.

Dr Linda Helene Greenwall

Dr Linda Helene Greenwall , Secretary

BDS (RAND) MGDS RCS MSc MRD RCS FFGDP(UK)

Linda graduated from Witwatersrand, South Africa in 1984. Working in general practice, she developed an interest and undertook extensive research in tooth whitening to complete her MSc studies at Guy’s, (London). Since 1993 Linda has ran a successful private multi-disciplinary practice in London, providing specialist restorative and prosthodontic dental care for her patients. Linda’s award winning book Bleaching Techniques in Restorative Dentistry was published in 2001. She also lectures and teaches in the UK and internationally. Linda is a founder member of the society, following 5 years as chair, she now holds the position of secretary.

Siavash Mirfendereski

Siavash Mirfendereski

BDS (Lond), MSc (Lond), Hons Specialist in Prosthodontics

Former Visting Lecturer Restorative Dentistry University of Florence

Masters in Gerodontology with Honours 1993 - 1995 at the Royal London Hospital, Thesis: A six-year continuing study of the History of Root Carious Lesions. Previous Part Time Lecturer in Conservative Dentistry at the Royal London Hospital. Previous Part Time Lecturer in Oral and Maxillo-Facial Surgery at the Royal London Hospital 1995 – 2002 and former honorary clinical teaching fellow and former honorary associate clinical professor at Warwick University

Dental Advisor for the LIZ (London Implementation Zone) Project. Working within the Tower Hamlets Health Authority, Dr Mirfendereski visited dental practices to assist with treatment plans and helping dentists with complicated prosthodontics cases on which he reported to the Royal London Hospital.

Dr Sia was BDBS chairman for 3 years and remained a committee member assisting with all issues relating to teeth whitening in the UK.


Other Activity

Specialist in Prosthodontics Registered with the General Dental Council (UK)

Dental Consultancy for Chelsea Football Club

Dental Advisor for the Damien Hurst Diamond Skull 'For the Love of God'

Article contributor to various Dental Journals